Digital Media III

UNESCO, The Great Barrier Reef

04 / 2021

The objective of this project was to conceptualize a brand identity for one of the World Heritage Sites recognized by UNESCO and create a motion poster and logo. We were to use motion as an integral aspect of the logo, which would in turn help convey the essence of our concept. I chose Australia’s Great Barrier Reef to use as my inspiration for my animations. Throughout my process I knew I wanted to focus specifically on the vibrant and abundant ecosystem located in Australia’s GBR, hoping to show how fluid every single thing works together to create a perfect balance of life.